Producing an environmental scanning method in the motel sector
Jorge Costa Mentor, Fernando Pessoa University, Portugal Richard Teare Granada Mentor, International Managing Centres Connection, UK
The development of the hotel sector in England has been scarcely documented with Abstract small literature released, and that which is Investigates environmentally friendly available, typically reporting on the occupancy scanning activities of hotel organizations rates and revenues of hotels in the area. operating in England. Attitudes More recently, however , due to the towards environmental scanning by companies wherever strategy was increasing competition of various other tourist formalised through a formal writdestinations plus the bargaining power of ten tactical plan (Intenders) and tour operators, Portuguese hoteliers became those companies exactly where strategy mindful of the need to take a more demanding was privately, in private developed by using a ``vision'' or perhaps ``informal plan'' managerial way of their business (Realizers) were compared. Deal with (Cavaco, 1993). This, along with an to handle interviews had been conducted consciousness campaign manufactured by the with board level executives to government and supported by European identify and assess the significance of a formal environmental scanfunds, led to the identification of the main ning process, the characteristics challenges facing the Portuguese hotel sector: of such a method, barriers to its to boost quality, item and market development and ways to overdiversification; to increase efficiency and come them. A cognitive mapping technique utilized in the research reduce costs; to define particular marketing of respondents' perceptions topolicies also to improve administration wards the development of such a structures (Relvas, 1993; Martins, 1993). procedure, with the roadmaps showing These kinds of challenges contributed to an even more similarities than differences between comparison teams, additional pressure on hoteliers to re-think thus showcasing the importance their very own approach to technique development of this procedure for both equally intenders which traditionally was highly reactive and realizes. and casual (Martins, 1993). This reactive and informal approach, however , cannot be viewed as exclusive for the Portuguese lodge sector since research has revealed (Olsen ou al., 1992, 1994; West and Olsen, 1989). Actually according to these authors, the identification and analysis of trends in the commercial environment, that ought to be used to plan the development of approaches, are almost all of the times scanned informally. Alternatively, the formalisation of strategies is not only a generalised procedure amongst organisations (Mintzberg, 1992, 1994). In fact, as Mintzberg has determined in his Intercontinental Journal of research, strategies can be officially Contemporary Food Management 12/3  156В±169 # MCB University Press [ISSN 0959-6119] The current concern and complete text archive of this diary is available in http://www.emerald-library.com
Environment scanning, Proper planning, Hotels, Cognitive umschlusselung
designed (intended strategies), or ``incrementally developed during action'' (realized strategies). Based on the importance of trends id and examination for tactical planning and decision making, and the processes of strategy development, this article is exploring and assesses the significance and framework of a formal environmental scanning process to be adopted by hotel organizations, the obstacles to this method and feasible actions to overcome these people. Despite the fact that prior studies advised that organisations would gain from a formal approach to environmental scanning services, findings also demonstrate these activities amongst hospitality organisations are mostly relaxed in characteristics (Olsen, 1994). In looking to understand the reasons behind the existing checking activities as well as the impact in the strategy-making way practised by hospitality organisations...
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Jorge Costa and Richard Teare Developing a great environmental deciphering process inside the hotel sector International Log of Contemporary Food Management 12/3  156В±169
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