EXAMPLE
" Godiva Chocolatier and Godiva Gems”
1 . The product offered by Godiva is a reasonable and accessible one that is perfect for every-day showing. There are three different levels of the product: the core merchandise, the actual merchandise and the augmented product. The core with the product represents the benefit of the product, the benefit that means it is valuable to its customers, in this case the reputation of Godiva Chocolatier (high end brand). The actual product is " Godiva Gems”, the tangible, physical good. The augmented item, the low physical component to it, is the fact that that it the premium quality company available in supermarkets at a lower price plus the fact that it really is accessible for everyday usage.
2 . The Godiva company will not be damaged by " Godiva Gems” because the promoting environment has changed and a great adjustment was called for. The 80 years older reputation of Godiva is well-established and that can't be shacked by the start of it is low-end item. Also, because the consumer behavior changed as a result of instable economic system so do Godiva were required to change with it. There may be a small likelihood of cannibalization on this line extendable for the current product line, but since this takes place it can be used like a strategy to capture a larger industry of a diverse market part.
3. Godiva holds global brand features like the reality it is perceived to indicate the same set of morals specifications all around the world; it also transcended their origins and formed a well-built, stable relationship with consumers throughout countries and cultures. Godiva is also sold in international markets and this is yet another characteristic of the global company.
4. Inside the luxury market, clients benefit the quality of the products and the brand the most. Getting produced and packaged in Turkey may alter the picture of the brand and so consumers with the high-end distinctive line of Godiva chocolates may prevent buying these people. Even though there was a financial problems, sales of goods like Godiva...
