The main objective from the project is to get the full knowledge of the products of the HUL and what are they will doing to have the customer dedication, to maintain there market. Also this is to find the personal preferences of consumer and presently there market understanding and item information, information about the presence with the rivals of HUL and the other options they have in the market. What are the techniques they will adopt to find out about the preferences and changing requires of the consumer? HUL are looking to faucet the market in rural sector, so they also taking into consideration the requires and would like of the people there. Fortunately they are studying the consumption habits of the rural people. Like most of them are daily wage earners or tiny peasants, therefore they are studying the buying patterns of those also.
OBJECTIVE OF THE RESEARCH
The main objective of this project is to find, what are the steps Hindustan Unilever Ltd. is changing to be marketplace leader also to differentiate itself from its rivals. What is the steps company can be utilizing to look for current pattern in the market? Almost all of the product of HUL is available in the category of convenience products. They are commonly used and bought by the consumers. There is huge no . of players in the market, who are supplying similar product towards the customers. Now, customers have become smart, they may have great understanding of market, merchandise and suppliers. So , they may be looking for the product which is providing something extra.
HUL has a broad variety of product in FMCG sector, covering almost every needs and wants with the customers. They have products intended for child, small & mature, male & female, and so forth so , it has to differentiate its products taking into account the needs and demands of all sectors in the society. Certainly not, only product but it must look upon the services and feed backside from buyers also. It may do something to give after sales assistance and accumulate feed backside from the consumers. The basic goal of this task is as mentioned previously to find ways in order that HUL continue to be market leader by considering all the needs & wants and satisfying their require.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Items Company, and was formed in 1933 as Lever Brothers India Limited. It is at present headquartered in Mumbai, India and its 41, 000 employees are going by Harish Manwani, the nonexecutive chief of the table. HUL may be the market leader in American indian products holding the lives of two out of three Indians with over 20 distinct. They endow the organization with a level of put together volumes of approximately 4 million tonnes and sales of Rs. 15, 000 crores.
HUL is also one of the country's largest exporters; it has been acknowledged as a Gold Super Celebrity Trading Residence by the Authorities of India.
HUL's brands - like Lifebuoy, Lux, Browse Excel, Rin, Wheel, Fair & Beautiful, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Connection, Kissan, Knorr- Annapurna, Kwality Wall's вЂ“ are home names across the country and course many categories - soaps, detergents, personal goods, tea, espresso, branded worn, ice cream and culinary items. They are created over forty factories across India. The operations require over 2, 000 suppliers and acquaintances. HUL believes that an company worth is also in the services it renders for the community. HUL is focusing on health & hygiene education, women empowerment, and drinking water management. Additionally it is involved in education and treatment of exceptional or underprivileged children, take care of the destitute and HIV-positive, and country development. HUL has also responded in case of nationwide calamities as well as adversities and contributes through various well being measures, most current being the village built by HUL in earthquake affected Gujarat, and alleviation & therapy after the Tsunami caused damage in Southern region India.
The mission that inspires HUL is to " add energy...
In order to make this task we have used the help of this websites & books:
Besides that various books are also consulted to prepare job report.