An investigation into the factors which will influence international students' choice of retail financial institution in the UK
International college students are considered a nice-looking segment of customers for retail banks in britain. The purpose of this research was to investigate the factors influencing the choice of price tag banks of international college students in the UK. Thirty international learners from Glasgow International College were researched by ease sampling strategy. Data was collected through self-administered questionnaire based on an assessment the literature. Data was analysed using descriptive figures. The results showed that you have seven important factors, namely, technological service, advice by family and friends, and low service demand. This study also pointed out the four most important determinants which include bank security, traditional bank reputation, customer satisfaction and distance of ATMs. Based on these results, there are lots of managerial ramifications and suggestion for price tag banks that can be summarized as providing reliability banking surroundings as well as hassle-free customer service and building good brand photo. Introduction
Relating to Mokhlis (2010: 98), the intense competition inside the financial services industry presents a big challenge towards the profitability coming from all retail financial institutions in recent years. Due to its growing importance, there have been several studies which in turn analyze the void of choice criteria in retail banking context. For instance, general studies have been conducted in both designed and developing countries such as that those done by Gerrard and Devlin (2004) in the UK, Mokhlis ou al. (2008) in Malaysia, Omar (2008) in Nigeria, and Rehman and Ahmed (2008) in Pakistan.
In the meantime, there has been an extraordinary increase in the number of international pupils in UK higher education recently. The latest info of college students in UK higher education show that the total number of the abroad student is definitely 405, 810(280, 760 non-EU) in 2009/2010 academic season which has elevated by about 10% compared to the past academic year (UKCISA, 2010). This quick growing range of international scholar may be a significant potential costumer segment for retail financial institutions in the UK. Yet , no known study features investigated the factors which can influence foreign students' standards of choosing bank in the united kingdom. Therefore , this study is of high educational importance and could provide a lot of useful tips to the banking institutions for modifying their marketing plans
The aim of this research is to research which factors may be regarded as when foreign students select a bank and which is the most crucial factor that influence their very own choice of lender. Based on past studies, the hypothesis of the study is the fact there are half a dozen main factors which may affect bank number of international student, namely, assistance, proximity, reputation, recommendations, reliability and economic benefit. At the same time, this analysis also make an effort to find out which factor is most important and explain the reason.
This project will initially build the theoretical framework through an scientific literature review. Then the exploration methods and instrument used in this project will be presented in the methodology section. Another section will present important studies and data of this exploration and then discuss and compare them with past studies. Finally, it will offer some recommendation and highlight the restriction of this study as well as scope for long term research.
The literature assessment will initially focus on the primary factors evaluated by past studies. After that, this review will determine the getting out gap in the reviewed literature and connect it towards the research objectives of this job.
Convenient factors of collection
In order to save period, customers view proximity as an important factor when selecting business banks. Almossawi...
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